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March 19, 2006


Scott Converse


Interesting thoughts. To be honest, I've had many of the same ones. There's no doubt there are challenges, but I believe they're challenges we can overcome. I'd like to share some thoughts and address some of your comments.

When Google started, the vast majority of VC's thought their focus was too limited. And no one could see how they'd make money. They had many competitors and they weren't even the first ones in the market. No need to outline where Google is today.

Are there alot of companies getting into the podcast space? Yes, many. But only a few are taking the pure Web 2.0 approach ClickCaster is. A web based service (no software to download) and a complete suite of services. Saas (Software as a Service). And we believe that model is the model that, long term, is going to win.

We think there are two things that really need to be focused on. First, an incredibly easy to use product with great design and the right set of functionality, and second, great and diverse content. These two things feed off each other. If you make it easy to do, people will come. We're seeing it now. We're averaging several thousand unique users and around 30,000 page view per day. It's not stupendous, but it's also not bad for a still in development beta product.

Regarding VC involvement, you’re right. The VC community is leary. Odeo, for instance, has gotten some funding, but not alot. Primarily because it's founders are funding much of it themselves. PodOMatic , like us, is self funded by it’s founders. PodShow is the only similar company that’s gotten real VC funding (about US $8 million) but they’re concentrating on the second half of the equation (content) and not spending much time on the most important part to get things started (the actual product). Most of the other VC funding in this space is around companies trying to do analytics or aggregation (directories). This is something we like. We're building our sevrice in a way that allows any of the analytics companies to easily plug into ClickCaster. And aggregators, by nature, are doing a lot of the directory work for us since podcast directories are, by nature, open and sharable.

Which brings me to Apple. You’re also right that they’re the 800lb gorilla. They currently have about 78% of the US MP3 player market, and about 55% worldwide. And it’s the tight integration of iTunes and the iPod that’s made them so successful in this space. Today they dominate, but they’re also repeating many of the same mistakes that caused them to lose the OS wars with Microsoft in the 80’s. I know, I was worked for Apple in Cupertino from the mid 80’s to the mid 90’s. It was a sad sight to see.

They have a closed architecture that not only discourages 3rd party development, it actively slaps it down. The Macintosh computer is really just a sophisticated copy protection scheme for their operating system. The iPod, iTunes, and their FairPlay DRM combo is pretty much the same thing. And their FairPlay DRM scheme is starting to wear thin on it’s users. Ask anyone who’s every tried to move there music from the locked in iTunes/iPod combo. It’s onerous in it’s operation. I’m sure you’ve heard that France (an entire country!) is passing laws aimed specifically at banning the lock in Apple currently has.

It’s great (for the monopolist) when a market is first forming- you control everything, but over time, closed systems controlled by one company, eventually, lose leadership. In the hyperactive world of music and media, that process happens at an even faster pace.

Apple’s Garageband software (free, with every Macintosh) makes the creation of a podcast much easier than it used to be. It’s great stuff, but it has one major flaw: It only works on a Macintosh. That’s somewhere around 3% of the worlds computers. If you’re a Mac person, hey, you’re set. If you’re part of the other 97% of the worlds computer users, Apple’s tools for creation aren’t available.

And ‘the rest’ of the world is who we’re after. We know we can’t win over the religious Macintosh hordes. We’re not trying to. What we are doing is building a platform that runs completely on the web, can be used to create great content with simple, elegant and powerful tools and allows you to find and subscribe to just about any podcast based content you can imagine (audio or video) in a way that you control and that you listen to when you want, where you want. And we’re building it to work with iPods and any other MP3 player on the market (including the One Billion MP3 capable phones that will be sold over the next 36 months worldwide).

The business is there. It lies in the audience that podcaster’s shows create and the advertisers that want to reach that audience. It lies in providing increasingly powerful services and tools for different levels of podcasters. And it lies in helping give people a voice in a world were millions of individuals often feel they no longer matter. ClickCaster gives everyone from my dad telling stories of his time in the Navy shortly after the surrender of Japan in WWII to the fortune 500 company using podcasting for internal training, and everything in between.

And if there’s one thing I’ve learned in life it’s that the experts, often, don’t have a clear view about what’s next. They know a lot about what was, and about what is, but they seem somehow semi-blind to what’s next.

The podcasting world is just getting started. Give it some time. It WILL be big. Very big.

Scott Converse
Founder & CEO

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