Free Association is a term from Sigmund Freud's Psychodynamic theory and is a technique used in psychology. While this blog is not about psychology per se, I believe that a concept similar to Free Association is useful to entrepreneurs in idea generation. In general free association in this context is similar to brainstorming, wherein a small group of people - founders - can use this technique to find a product or service around which a business can be built. This blog - while devoted to many topics - is about my serendipitous encounters with entrepreneurial free association during my business idea generation journey.








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